Skip to main content

Peninsula Re-Brand

By 17 May 2021June 14th, 2021No Comments

Today Peninsula announces a re-brand of the business. The company’s visual identity has been refreshed to reflect its future vision and focus.  The company has dropped “Petroleum” from its name to represent the transition to a more sustainably focused brand.  It has also updated the original blue and yellow colour scheme for a cleaner, more modern colour palette together with a logo reflective of its desire to offer simple and relevant solutions to its customers.  A new ‘Peninsula blue’ also cements its clean energy vision.  The revised logo introduces a visual representation of Peninsula’s new strapline ‘Energy Flowing’ with the flow image also forming a ‘P’.

Over the course of the last 25 years, Peninsula has achieved sustained growth by building a global customer portfolio of leading ship operators and by supplying these customers from an integrated supply chain that guarantees quality of product and service.  As the industry now heads into a more complex marine fuels environment, the company wanted to match its visual identity with its future journey.  Peninsula’s evolution is built on core strategic pillars.  These pillars focus on customer centricity, sustainability and technology.

After successful transition into a low-sulphur marine fuels environment in 2020, the road to ‘zero carbon emissions’ represents a new challenge for bunkering and has been a major catalyst for Peninsula’s rebrand.  The group’s dynamic and professional approach will secure its leadership status in ‘green marine’.  The updated visual identity better represents Peninsula’s commitment to fully supporting customers with their transition into a more complex marine fuels environment.

John A. Bassadone, CEO of Peninsula said, “Peninsula’s expertise is built on physical supply strength combined with global commercial scale.  With 25 years of sector dedication, our experience places us in a fantastic position to partner with customers in delivering the ever-more complex solutions required to plan our collective journey towards ‘zero carbon’.  I am personally committed to a sustainable future and will ensure that Peninsula is at the forefront of our industry’s efforts to minimise carbon emissions.  It is vital that the new brand properly represents our ability to structure marine energy solutions, utilising all tools at our disposal to deliver the quality and flexibility for which Peninsula is synonymous.  At present our transition fuel of choice is LNG and we are actively expanding our supply options and infrastructure.  However, the future will bring more variety and Peninsula’s pledge is to keep energy flowing to our customers.”

Peninsula has also launched a new website –  The site is a complete re-vamp of content and represents the company, more accurately, as a marine energy provider. The inclusion of ‘360’ is a recognition of Peninsula’s relentless pursuit of value-adding stakeholder solutions.